"Talent is Just the Beginning - an artists' guide to marketing in the 21st Century" is receiving rave reviews and is already in the third printing! Books may be ordered on this website for $14.95 plus shipping and handling.
The book covers all aspects of the business of art. Approaching and working with galleries, portfolios, record keeping, consignment laws and more! With a 25-year career as an artist, gallery owner & director, graphic and web designer, and marketing professional, Ridgeway gives a personal edge to her advice to other artists. What is Talent, anyway? What is success? The book is inspiring and informative and a bible for artists wishing to advance in today's challenging global art marketplace.